Jonathan Elliott

Jonathan Elliott is a founding partner of The Associates, and has almost three decades of experience covering digital marketing, content and brand development and consumer behaviour.  With a long association with Pam Golding Properties in Zambia, Jonathan has worked on a large number of property marketing projects, as well as brand and engagement projects for dozens of leading brands.  His work in consumer insight and segmenting Zambian consumers came from a frustration with business relying on metrics and frameworks that didn’t translate well to the Zambian environment, resulting in him developing a model of consumer segmentation that The Associates have used to guide brands, developers, manufacturers and retailers.

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